The brief
SMEDAN wanted to give Nigerian small business owners practical digital capability — not certificates they'd file away, but skills they could use to run their businesses better starting next week.
What was really going on
The participants weren't short on ambition; they were short on access and confidence. Any program had to bridge a huge range of starting points — from a market trader who'd never built a Facebook page to an agro-processor with a Shopify store that wasn't converting. The curriculum had to meet every participant where they were and move them meaningfully forward.
What we did
- 01Curriculum design — sequenced around actual business operations, not platform feature lists.
- 02Multi-region delivery — Lagos, Abuja, and Enugu, with local context adaptation in each.
- 03Hands-on activation — participants finished the program with live digital assets for their business.
- 04Measurement — attendance, completion, and post-program capability markers.
What changed
[Outcomes — participant numbers, business outcomes, testimonials. To fill from Fii / Victor.]