03 — Marketing

Demand that moves the needle.

Performance-driven marketing built on the same discipline that runs through everything we do: get people to adopt, not just notice.

The diagnosis

Awareness is cheap. Adoption is what pays.

A lot of marketing is measured in impressions — views, reach, followers. Enterprise buyers rarely care. What they care about is whether marketing moves people through to action: a qualified enquiry, a booked demo, a recovered customer, a renewed contract.

We run marketing the way we run training and implementation: with the downstream outcome agreed at scoping, instrumented from day one, and reported against for the length of the engagement. No vanity metrics in the monthly deck.

The discipline — and the team — comes from operators who've spent years running growth, acquisition, and retention inside real businesses. Not theorists.

What's inside

What a Marketing engagement looks like.

  • Performance marketing & paid media

    Paid search, paid social, and display — managed to cost-per-acquisition and retention curves, not to spend targets.

  • Customer acquisition programs

    End-to-end funnel work: channel mix, creative, landing pages, lead routing, and attribution.

  • Retention & lifecycle

    Email, in-app, and CRM-triggered programs that protect the revenue you've already earned.

  • Conversion rate optimization

    Systematic testing across the funnel — landing pages, signup flows, checkout, onboarding.

  • AI-driven campaigns and marketing ops

    Using AI across creative production, targeting, and operational automation — one of the firm's sharpest capabilities.

  • Content & social

    Brand-aligned content and community work — particularly effective paired with the other pillars.

Credentials

Marketing credentials.

DMI-accredited

Digital Marketing Institute certification partner — formal credentialing weight on marketing work.

Meta-native

Direct platform experience through the Boost Your Business delivery partnership.

Operator-led

Practice led by Fii Stephen Michael (COO) and a team of in-market operators, not theorists.

How we engage

Engagement models.

Project engagement

4–12 weeks

Defined deliverable: a launch campaign, a CRO sprint, a retention overhaul.

Retainer

3, 6, or 12 months

Ongoing acquisition and retention programs. Team size scaled to the book of work.

Growth advisory

A few hours per week

For founders or senior marketers who need operator-level input without full execution.

FAQs

Common questions.

Do you work with clients outside enterprise?+

Yes. Marketing is the one pillar where we regularly work with mid-market and growth-stage clients directly — the discipline scales down cleanly.

Can you work with our existing agency or in-house team?+

Yes. Many of our marketing engagements complement existing teams — we take a specific function (paid, CRO, retention) or a specific outcome, rather than replacing your setup.

What's the smallest budget you work with?+

Depends on channel mix and goal. We'll tell you honestly at the scoping call whether the budget fits the outcome — and if it doesn't, what would.

Do you buy media directly, or through your media buyer?+

Both models available. Most clients have us manage media directly under their accounts; a few prefer a pass-through model.

How do you report?+

Monthly (or weekly for higher-tempo engagements). Reports are grounded in the outcome agreed at scoping — not in default platform dashboards.

Also from Digivate 360

Related pillars.

Need marketing that earns its budget?

Let's talk.

Start a marketing engagement