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Meta · Boost Your Business Training

We made Meta's tools usable for business owners who'd never run an ad.

Training design and delivery for the Boost Your Business program.

[XX]

business owners trained

[XX]%

shipped a live campaign during the program

[XX]

cities / cohorts delivered

The brief

Meta wanted more Nigerian small businesses advertising on its platforms. The barrier wasn't budget — it was capability. Ads Manager, Meta Business Suite, and WhatsApp for Business are powerful, but to an owner-operator running a shop in Lagos or Enugu, they can feel impenetrable.

What was really going on

The gap wasn't knowledge of what the tools did. It was confidence to actually use them. Any training we built had to move people past the "I'll try it later" threshold — and into the uncomfortable middle where they run a real campaign with their own money on the line.

What we did

  1. 01Curriculum design — distilled Ads Manager, Meta Business Suite, and WhatsApp for Business into practical, sequential lessons tied to real business outcomes.
  2. 02Delivery — [cohort size, format, duration — to fill in].
  3. 03Hands-on activation — every participant shipped a live campaign during the program.
  4. 04Measurement — tracked completion, campaign activation, and post-program usage.

What changed

[Results paragraph — to fill with numbers and qualitative evidence.]

“

The difference is they don't just finish the training — they actually start running campaigns.

— [Buyer quote placeholder]

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